Resume

SEO Consultant
CHC Physical Therapy, Cleveland, OHFebruary 2014 – Present

• Establish social media presence for CHC Physical Therapy, BodyPhyx and Golf Phyx sites
• Develop long-term strategy for positioning, branding and enhancing the reputation of the organization through web and social media
• Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation and SEO copy creation
• Ensure consistent and open communication with client via weekly optimization updates
• Analyze weekly traffic utilizing Google Analytics and Bing Webmaster

Technical Writer
Nelson Stud Welding, Elyria, OH
December 2011 – Present

• Published over 100 technical data sheets which have provided the Sales staff with the necessary Applications information to present and sell products to customers
• Re-organized content and structure of product catalog to better support navigation for the customer
• Provided operation and troubleshooting instructions for stud welding equipment to the customer
• Produced stud welding and equipment videos to support marketing at industry conferences. 
• Designed publications to support Sales in marketing products to the customer

SEO Consultant
Radcom, Hudson, OH
January 2010 – June 2010

• Developed and managed Organic SEO Plan for RadcomServices.com 
• Proactively researched new and creative keywords in Google Adwords
• Created and implemented social media strategy
• Wrote SEO-optimized content across multiple channels to test and analyze performance
• Implemented and monitored tracking tools to perform website analysis for SEO campaign 

Technical Writer
Philips Healthcare, Highland Heights, OH
May 2009 – December 2011

• Supervised the documentation creation process for an upgrade to a Nuclear Medicine System
• Authored the manual which supplied instruction for a team of two field service engineers to simultaneously complete the 52 hour complete software upgrade by themselves.
• Managed importation of Nuclear Medicine System structures into a website which allowed Field Service Engineers to easily navigate and identify spare parts remotely
• Authored maintenance, service and troubleshooting instructions for highly complex, software-driven, electro-mechanical imaging systems to Field Service Engineers

Technical Writer
Fluke Biomedical, Solon, OH
April 2008 – May 2009

• Provided assembly instructions for highly complex, electro-mechanical radiation measurement systems which were provided to the staff as a means of cross-training
• Photographed assembly process and created visual aids for manuals
• Managed supporting documentation process

SEO Analyst Intern
Brulant, Beachwood, OH
October 2007 – January 2008

• Assisted in building traffic to client sites through SEO tactics, social media and copywriting
• Researched and implemented Social Media Marketing Strategy
• Wrote search engine optimized web content for client sites for organic search
• Executed link, rank & index aspects for client deliverables

Web Analyst Co-op
Sherwin-Williams, Cleveland, OH
March 2006 – October 2007

• Re-designed the intranet site to provide employees with a more user-friendly interface in order to reduce the number of customer service calls to the department
• Developed secure login account pages as a means of giving affiliates of Sherwin-William access to their discounts and incentives for being our partners
• Provided IT and marketing personnel with statistics for website traffic
• Introduced SEO concepts to the marketing staff and provided them with an explanation of their rankings before and after their site’s redesign

• Focus: User Experience Design
• Cumulative GPA: 3.81 / 4.00

• Minor: Business Administration
• Cumulative GPA: 3.43 / 4.00